Brand

stroke.shopping Brand Kit

A directory-first, offline-friendly shopping assistant for post-stroke recovery. The brand should feel calm, confident, and clinical-but-warm — like a trusted occupational therapist with great taste.

Logo

stroke.shopping logostroke.shopping
stroke.shopping logo on darkstroke.shopping

Always pair the dot with the primary teal. Minimum clear-space = the height of the mark.Download PNG

Color palette

Primary Teal
--primary
oklch(0.62 0.11 185)
Accent
--accent
soft teal
Background
--background
warm white
Foreground
--foreground
deep slate
Muted
--muted
neutral
Warning
--warning
amber

Typography

Display — Plus Jakarta Sans

Recovery, simplified.

Body — Inter

Curated tools and home solutions, with clear safety notes and one-tap marketplace links.

Voice & tone

  • Clear, not clinical

    Use plain English. Avoid jargon. If we use a medical term, define it.

  • Confident and calm

    Survivors and caregivers are overwhelmed. We sound steady, never alarming.

  • Action-oriented

    Every page leads to a useful next step: a buy, a measurement, or a question for the clinician.

  • Honest about limits

    When something needs an OT/PT/SLP, we say so plainly.

Using the brand

Press, clinicians, and partners may use the logo and name to link back to stroke.shopping. Please don't recolor the mark or imply endorsement.

About the project →